Arcor | Turrón

Sorry for being party-poopers: the TV Commercial Era is over.

Influencers are so hot right now. We teamed up with Arcor to work with one of their first products ever: "turrón", a mix between wafer and nougat pretty popular in Argentina.

We prepared awesome kits for influencers to generate content while having a tasty treat.

We generated millions of impressions and tons of earned media.

[fvplayer src=”http://somospalo.com/wp-content/uploads/2017/12/Arcor-1.mp4″ width=”auto” height=”100%”]

We got Turrón back in the spotlight.

Plot twist:we did it withoutpaying a dime.