Qüell by Farmacity | Wellness Store

When building a brand is not enough, create a new retail category.

Farmacity gave us a task: to rethink the wellness category at a retail store. We accepted the challenge, of course. And that's how Qüell was born.

We built the entire brand identity.

We designed
the stores

We even gave them a hand with their uniforms.

Disclaimer:a few energy bars were harmed in the making of this project.